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About Pricing Plans and Business Models

There are several ways to earn revenue from your app, each with its own benefits. This article outlines the key concepts you should be familiar with to make the best decisions for your app’s pricing and billing. A pricing plan is a package of benefits linked to a billing model, which users can select for purchase. For example, your app can offer a free plan with limited access to specific features, alongside a plan with a monthly or yearly fee for full access to all features. Each plan should be mapped to up to 4 benefits that users will enjoy when they purchase the plan.

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