For the creative and curious
Generated by Momly AI from publicly available sources. It may include inferences, estimates, or errors and is not an official statement from the brand.
UPPERCASE is an independent Canadian print magazine and publishing brand centered on creativity, paper culture, craft, illustration, typography, and design. Published quarterly since 2009, the brand combines magazine publishing with artful books and its ongoing “Encyclopedia of Inspiration” series. The public presentation emphasizes tactile print experiences, thoughtful design, and a slower, handmade approach to creativity.
UPPERCASE stands out for treating print publishing as a craft in itself. In a digital-heavy creative landscape, the brand keeps attention on tactile making, independent publishing, and the emotional value of slow creative work.
Published since 2009
Calgary, Canada
Quarterly magazine
Craft, design, typography, illustration, and vintage inspiration
The brand’s identity is closely tied to founder Janine Vangool, who publicly describes UPPERCASE as a one-woman operation handling publishing, editing, design, and customer service. Across the site, the tone feels personal and deeply rooted in the pleasures of printed matter: thick paper, illustrated pages, notebooks, quilting, collage, sewing notions, and vintage ephemera.
The catalog itself tells the story. Books about feed sacks, quilting, florals, glue, journaling, and sewing accessories create a world where creative hobbies are treated with curiosity and respect rather than trendiness. The editorial direction appears intentionally ad-free and visually immersive, positioning UPPERCASE less like a fast-moving media outlet and more like a collectible creative companion.
The brand leans into the warmth of handmade culture: quilting traditions, vintage fabrics, handwritten notes, collage, haberdashery, and beautifully printed books. Even the language evokes the feeling of browsing an old craft studio or a carefully organized paper shop.
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UPPERCASE communicates its identity with unusual clarity. The combination of personal editorial voice, tactile print culture, and carefully chosen creative subjects makes the brand feel sincere rather than commercialized. The strongest aspect is consistency: the visuals, themes, and language all reinforce a slower, craft-centered worldview.
UPPERCASE presents creativity as something generous, practical, and deeply human. Its strongest message is that inspiration can come from ordinary materials, careful observation, and making things slowly.
These are Momly AI inferences based on public signals, not confirmed disclosures from the brand.
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