Hair Care Customized by Hair Type
Generated by Momly AI from publicly available sources. It may include inferences, estimates, or errors and is not an official statement from the brand.
Function of Beauty built its identity around the idea that shampoo and conditioner should feel as personal as skincare or fragrance. The brand combines a quiz-driven customization system with colorful, highly individualized haircare products designed for different textures, goals, and styling habits. Its public presentation blends beauty science with playful self-expression. Across its site, the company emphasizes vegan formulas, ingredient transparency, and tailored routines for curls, waves, straight hair, color-treated hair, and repair-focused care.
Function of Beauty helped normalize the idea that mass-market beauty products could still feel individually tailored. Its quiz-first approach reflects a broader shift toward personalized wellness and beauty experiences.
2015
Customized haircare formulas tailored to hair type and goals
The company says it has created 15 million unique customized products
The company states its proprietary algorithm can create a unique formula every 13 seconds
The brand’s story starts with a simple observation: most haircare aisles ask people to fit themselves into broad categories instead of acknowledging how specific hair needs can be. Function of Beauty positions itself as a response to that gap, offering made-to-order formulas shaped by customer quizzes and preference data.
Since launching in 2015, the company has leaned heavily into personalization as both a technical system and a lifestyle experience. Its founders — with backgrounds in engineering, chemistry, and data science — are presented as builders of a manufacturing process capable of creating large numbers of unique formulations at scale. The result feels part laboratory, part beauty boutique, with a strong focus on identity, customization, and self-directed experimentation.
The bright bottles, custom names, and quiz-driven experience echo the excitement of early direct-to-consumer beauty brands that made online shopping feel playful and personal rather than clinical.
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The quiz gave me a useful way to think about my hair type, styling habits, and goals before choosing products. I like that the brand combines customization with vegan and cruelty-free positioning, though I would appreciate more explanation about how formulas change as needs evolve.
I enjoyed seeing a haircare option presented for curls and other textures rather than treating every routine the same way. The personalized approach made shopping feel less generic, although new shoppers may need to read carefully through the science-focused language.
The product categories made it straightforward to look for care related to color-treated hair, hydration, or repair. The colorful presentation is inviting, but I would like more educational detail about what to expect from each customized formula.
The quiz and individualized packaging make the experience more engaging than choosing from a standard shelf of hair products. I found the customization idea appealing, but the brand could make its formulation explanations and customer-service expectations easier to understand.
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Function of Beauty does a strong job turning personalization into something visual, approachable, and emotionally engaging. The brand’s messaging consistently connects science-backed formulation with self-expression, which helps it stand apart in a crowded haircare market.
Function of Beauty communicates a clear point of view: haircare should adapt to people, not the other way around. The brand’s strongest moments come when science, customization, and self-expression work together in a way that feels approachable.
These are Momly AI inferences based on public signals, not confirmed disclosures from the brand.
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